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Print ArticleHy-Vee Inc., West Des Moines, Iowa, and two other retailers will be rolling out an in-store nutritional system developed in cooperation by NuVal, LLC, Braintree, Mass.
The NuVal Nutritional Scoring System incorporates 30 nutrient factors and assigns products a score on a scale of 1 to 100. So theoretically, an apple or an orange would rate a very good score while a frozen pizza with a high fat content and high calorie level would be rated on the opposite end of the scale.
“We will have a soft rollout in September and then a full rollout in January,” says Laura Kostner, Hy-Vee’s health and wellness supervisor.
Hy-Vee, a member of Skokie, Ill.-based Topco Associates, a buying cooperative, and two other retailers will be the first to deploy the NuVal system. Hy-Vee and Topco officials declined to identify the other two retailers but industry sources say it will also be rolled out by Price Chopper and Jewel Osco.
NuVal, the independent company formed to bring the system to market, is a joint venture of Topco and Griffin Hospital, Derby, Conn., home of the Yale-Griffin Prevention Research Center (PRC) and a teaching affiliate of the Yale University School of Medicine.
For more information on Topco, see this week’s e-Newsletter story, “Winn-Dixie Joins Topco Associates.”