HONG KONG , Aug. 26 /Xinhua-PRNewswire-FirstCall/ -- China Yurun Food Group Limited ("Yurun" or the "Company", together with its subsidiaries, collectively the "Group") (HKEx: 1068.HK), a leading and well-established food brand in China , today announced its interim results for the six months ended 30 June 2008 (the "Period").
During the Period, Yurun's turnover amounted to
The board of directors of the Group has proposed an interim dividend of
Mr. Zhu Yicai , Chairman of Yurun, said, "Our robust 2008 interim results were mainly driven by our premium "Yurun" brand and sophisticated operating system which includes our nationwide production network, highly efficient supply chain system and outstanding sales and marketing strategies. Operating in an environment of tight domestic hog supplies and high procurement costs during the Period, we maintained our strong revenue growth and stable margins by expanding our marketing and sales efforts at CCTV and other mobile media platforms, focusing on mid to high-end markets and enhancing our product mix. At the same time, we optimized our product distribution network, production facilities and production capacities, which continued to strengthen our operation. Going onward, we will continue to strengthen our brand recognition, enhance our pricing abilities and expand our market penetration. Our strong financial performance coupled with the opportunities created from the acceleration in the industry consolidation gives us confidence that we will maintain our leadership position as we strive to maximize our shareholders' returns."
Mr. Zhu added, "Subsequent to the announcement of the remarkable interim
results, the Group successfully entered into a loan agreement with a syndicate
of banks for up to
Segmental Information
The Group's business segments are divided into downstream processed meat products and upstream chilled and frozen meat.
For the six month ended 30 June (HK$ in millions) Revenue Change Proportion to (Gross Profit Margin) Total Revenue 2008 2007 % 2008 2007 Downstream Processed Meat Products, inter alia: -- LTMP 1,273(27.5%) 771(27.0%) +65.2% 90.6% 87.5% -- HTMP 132(18.5%) 110(18.3%) +19.8% 9.4% 12.5% -- Segment Total 1,405(26.7%) 881(25.9%) +59.5% 100% 100% Upstream Chilled and Frozen Meat, inter alia: -- Chilled Pork 3,728(9.5%) 1,702(11.5%) +119.0% 72.3% 60.7% -- Frozen Pork 1,425(6.4%) 1,104(8.1%) +29.1% 27.7% 39.3% -- Segment Total 5,153(8.6%) 2,806(10.1%) +83.6% 100% 100% Inter-segment Elimination (514) (237) N/A -- -- Total Revenue 6,043 3,450 +75.2% -- --The Group was able to slightly increase its gross profit margin in the downstream segment as a result of the Group's ability to rapidly adjust the price of its LTMP in response to market conditions as well as optimize its product mix. The Group also successfully maintained a stable gross profit margin for its upstream segment due to its premium brand position and strong pricing ability, optimized production scale and quick response to market fluctuations despite the challenging environment.
